SellThat

A shop front that fits the way local trading works

Many traders do not need a complicated system, they need a store that shows what they sell, what it costs and how customers can place an order without confusion. SellThat builds simple online stores for traders in Soweto, Johannesburg and across South Africa, with layouts that suit spaza shops, home bakers, clothing sellers, beauty suppliers and other small local businesses.

We keep the setup practical. That means product photos that are easy to browse, pricing pages that are clear, and order options that make sense for customers using WhatsApp or checking out online. If your business sells in loose units, packs, single items or mixed baskets, the store can reflect that in a neat way.

What we put in place for your store

Each store is set up around the products and the way you already work. We help with the structure, wording and content so the shop is not cramped or confusing. If you already have photos and product names, we can organise them. If the content still needs shaping, we help with that too.

• Store setup for a clean home page and product pages
• Product upload help for single items, packs and bulk listings
• Photo guidance for better lighting, framing and clearer product shots
• Pricing page help so customers can see costs without guessing
• WhatsApp order setup for quick enquiries and order handling
• Payment info setup with clear payment instructions
• Delivery page setup for local delivery, collection and courier notes
• Home page refresh, catalogue rebuild and store content writing

For traders who sell from a counter, a home or a stall

Our work suits traders who are already active in local trade and want a proper online presence without unnecessary extras. That includes Soweto Traders, Johannesburg Traders, Durban Traders, Cape Town Traders, Pretoria Traders, Gqeberha Traders, Alexandra Traders and Tembisa Traders. We also support home businesses that sell in neighbourhood groups, markets and through repeat customer orders.

The store can be shaped around the business you run day to day. Some traders need a small catalogue with a few fast moving items. Others need a fuller product list with sizes, colours, variations and delivery notes. If your customers often ask the same questions, we put those answers into the store so the buying process is clearer.

• Spaza shops that want a visible online catalogue
• Home businesses selling food, clothing, toiletries or household items
• Informal traders needing WhatsApp-friendly ordering
• Small teams that need help with staff training and store updates

How the setup process is handled

We work through the store in stages so the information is organised properly. First, we look at what you sell, how many products you want listed and which parts of the store need attention. Then we arrange the content, images and pages in a way that makes sense for your customers.

Some traders only need a pricing page and a few products. Others need a full rebuild of an older catalogue, plus help with order wording and delivery details. We also guide teams on how to make updates, add new stock and keep the store tidy when products change. If you need support with the technical side, Mpho Maseko and the support team handle that side of the work with care and steady follow through.

Regional support across major South African trading areas

SellThat is based in Soweto, Johannesburg and works with traders across the country. We support customers in Johannesburg, Durban, Cape Town, Pretoria and Gqeberha, with attention to the details that matter in local trade such as collection points, delivery areas and order handling over WhatsApp. Coastal traders often need product photos and stock notes that stay clear in humid weather conditions, while inland traders may want simple wording that works well for busy mobile shoppers.

For teams dealing with municipal trading rules, market permissions or tax questions, it is best to check with the relevant municipality, SARS or a qualified adviser. Our role is to help with the store content and the practical online selling setup, not to give legal or tax advice.

The practical details that make the store easier to run

Good online trading often comes down to small things being set up properly. A clear product photo, a direct price, a readable delivery note and a simple WhatsApp link can save time every day. We focus on those parts so the store works for the trader and not the other way round.

SellThat also helps with ongoing support, so if a product range changes, a new batch arrives or a page needs a fresh set of details, the store can be updated without starting from scratch. Lerato Moonsamy, Sibusiso Zondo, Ayanda Kotze, Karabo Molefe, Zanele Chetty and the rest of the team each handle a different part of the process, from training and content to product uploads and technical support.

• Clear store pages that are easy to scan on a phone
• Order information written in plain South African English
• Delivery and collection details that match the way local trading works
• Support for updates, training and content changes as stock moves