Built for traders who sell from real life, not a textbook
SellThat works with people who need a practical way to list products, show prices clearly and handle orders without making the process heavy. Many of our clients sell from a container, a backyard workshop, a table at a taxi rank, or a small shop on a busy street. The store has to match that pace, with clear photos, simple wording and order steps that are easy to follow on a phone.
Our base is in Soweto, Johannesburg, and we support traders across South Africa, including Johannesburg, Durban, Cape Town, Pretoria and Gqeberha. That matters because selling online in one town can look very different from selling in another. Coastal humidity can affect product photos and stock handling, while transport routes and delivery options differ from area to area. We keep the work grounded in those everyday details.
How we handle store setup without unnecessary fuss
When we set up a store, we start with the basics that customers see first. That includes the home page, product categories, product photos, pricing pages and the wording around delivery and payment options. Some traders need a fresh start with a clean catalogue, while others only need help sorting out messy listings and missing information. We work through it one step at a time so the store reads properly and feels easy to use.
Our team also helps shape the parts that usually slow a trader down. If a product needs a better title, clearer description or a more useful photo, we deal with that in a practical way. If a trader wants WhatsApp orders because customers already use it, we can set that up so the order path feels familiar. If payment information needs to be explained in plain language, we keep it direct and tidy.
- Store Setup
- Product Upload Help
- Photo Guidance
- Pricing Page Help
- WhatsApp Order Setup
- Payment Info Setup
- Delivery Page Setup
What local trading knowledge looks like in practice
Trading online in South Africa is never only about the website. It is about how people buy, how they ask questions and how they expect goods to move from seller to customer. In Soweto, Alexandra and Tembisa, many customers want quick mobile access and WhatsApp contact. In other areas, a clear delivery page and direct payment details can make the difference between a message and a sale.
We keep municipal rules, delivery realities and stock handling in mind where they matter. If a trader offers goods that need collection only, that can be made clear. If delivery is available to nearby suburbs or farther out, we help describe it properly. For traders selling food, clothing, household items or accessories, the wording needs to stay useful and easy to read. That is the kind of work we do all the time, no grand talk, just careful setup.
- Home businesses often need shorter product text and better photo framing
- Spaza shops may need a catalogue that reflects fast-moving stock
- Market traders usually need simple pricing and quick order steps
- Some stores work best with WhatsApp linked directly to each item
The team behind the work
SellThat is run with a hands-on approach. Thabo Lourens leads the business, while the team focuses on specific parts of the process so traders are not passed around unnecessarily. Lerato Moonsamy supports clients through the setup journey, Sibusiso Zondo handles store build details, and Ayanda Kotze helps with product content and photos. Karabo Molefe keeps support organised, Zanele Chetty handles training, and Mpho Maseko takes care of technical support when store settings need attention.
That kind of split means each part of the store gets proper attention. A product catalogue is not only about loading items, it is also about checking categories, fixing copy, ordering images and making sure the store matches the way the trader works. Our role is to keep things practical and usable. If a store needs a catalogue rebuild or a home page refresh, we work through the content and structure carefully.
- Store Content Writing
- Catalogue Rebuild
- Home Page Refresh
- Staff Training
- Ongoing Support
Values that shape every store we touch
We value straightforward work, clear communication and respect for the person behind the business. Many informal traders are managing stock, customers, family responsibilities and transport all at once. The store must support that reality, not add confusion to it. We try to keep the process calm and usable, with enough structure to make the store dependable and enough flexibility to fit the way the trader sells.
We also believe in local detail. A store for Cape Town does not have to read exactly like one for Pretoria. A trader in Gqeberha may want different delivery wording from someone in Johannesburg. A Soweto trader might prefer the order process to lean heavily on WhatsApp. These are small choices but they matter. They help customers understand what is available and how to buy without extra back and forth.
If tax or payment rules affect a business, we always tell traders to check with SARS or a qualified adviser. That keeps the conversation honest and avoids guesswork where professional guidance is needed. The same goes for any decision that depends on the trader's own business structure.
How traders usually reach us
People usually find us when they need help getting a store sorted properly rather than starting from scratch with a pile of confusing settings. The enquiry form on our contact page is the usual way to get in touch. From there, we can look at what the trader already has, what still needs to be added and which parts need attention first. Some traders want a full store setup, others only need product upload help or a clearer delivery page.
We work with traders across Soweto Traders, Johannesburg Traders, Durban Traders, Cape Town Traders, Pretoria Traders, Gqeberha Traders, Alexandra Traders and Tembisa Traders. The common thread is simple: people want a store that helps them sell, not one that gets in the way. That is what SellThat is built around, practical online selling for South African businesses that need their store to make sense on the ground.